Column

Column

Case Study: The Crashing Car Wash

Here is a great example of why understanding a merchant’s problems is always the best starting point: “I don’t care what your rate is, my problem is this &#!% automated system I’ve got keeps crashing. On any Saturday morning I can get ten cars lined up at a time, and that’s great. Until the system […]

Read more →

“It’s a no brainer!”

Here is a great example of how the Giveback™ can make a sale, and future sales, a lot easier: Yep, that’s what she said, and she was right. I had just presented the Giveback™ program to the non-profit a merchant had chosen. It was a local Rotary Club that had found themselves in a familiar […]

Read more →

Case Study: The Tiny Tippers

Here is an interesting situation that we think can help get you more business. It is an interaction we had with a merchant about what they like and didn’t like about their current card processing system: Waitress: “The problem is our customers are cheap.” Advisor: “What???” Waitress: “Yeah, they’re terrible tippers. Where I worked before […]

Read more →

What’s faster, starting at the START or starting at the FINISH?

Most of the world starts where they’re told, yet 90% of people find it easier to start at the end and go backwards. Try it yourself. ​ This also happens to be the same way that Warren Buffet and Charlie Munger look at business and together they’re some of the richest people in the world. […]

Read more →

Nobody saw this coming. Nobody.

That’s what the sports caster said in disbelief. Even their own coach said they had a 1% chance of winning. Underdog South Korea had just defeated the #1 ranked team in the World, Germany, and sent them packing, knocking them out of the world cup. This happens every day, everywhere. How would it feel if […]

Read more →

Giveback leads you to what’s next

What non-profit do you know that needs money? The FFUSA Giveback™ may be able to contribute more that any other single source – it does for others. The money is already there. Last year we gave $197,988.16, this year our goal is $250,000. We’re half way through the year and we need your help to […]

Read more →

You’d think my dentist would have the right set up

My dentist is a great guy, who is also great at what he does, but he’s busy doing it, so he doesn’t have a lot of extra time on his hands… I say, “Hey, I’ve been meaning to talk to you about your set up.”  Then I come to find out he’s been on the […]

Read more →

Who gets to decide what you get and why do they get to decide and not you?

Don’t you find it strange that the way business is taught that most new businesses fail, and that most businesses suck the life out of the owners as the owners struggle to keep their business going? What kind of crazy system are we being taught?! We thought it odd and didn’t like the idea of […]

Read more →

It Feels Good To Be That Guy

10 years ago Brian wrote his first account, it was a Restaurant called Martini’s. No big deal, he made a few dollars on the set up, but it was the one action that set everything into motion. 811 hundred accounts later he’s at our office, sees the recruiting ad we’re running on Facebook and says, […]

Read more →

Organic networking, 3 deals and a $15,000 discount

I like motorcycles – and last fall when I brought my bike in to get it ready for winter I asked the guy, “Hey I appreciate the work you do on my bike, I’d appreciate you allowing me to return the favor and letting me see if I can help you with your card processing. […]

Read more →

More from First Financial

Merchants

When you want what’s right for your business so you can think about matters more.

Learn More

Partners

Taking you where you want to go - better, faster, sooner.

Learn More

Developers

We’re the happy place where software and payments thrive / meet.

Learn More