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Pulling 2.25 Years of Profit from 1

Hoisting the 3-gallon water bucket out of the raging river, up and over the rocky cliff-side, our back muscles were burning and arms straining from all the weight. I thought, “This is a lot heavier than we expected and we have how many more buckets to go…? I’m not sure if I can do this.” […]

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Views Most Never See

Hey, Slogging through the deep snow, ice forming from my breath on my scarf, legs on fire, lungs burning as I stretched to make it to the top of the hill. It has just snowed about 18” and it was a winter wonderland. A buddy told me about a cross-country ski hill not far out […]

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Who’s Got Your Back?

When you are 7 miles in, hanging on by a thread and need a hand up and over an unexpectedly difficult obstacle, whose hand do you want to help you? One that is unafraid, experienced and strong.. or someone else? FFUSA is staffed locally and made from tough, experienced professionals that go the extra mile […]

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The Confusion of Transparency

Consider this the next time you are talking to a new prospect, it’s something we hear from business owners all of the time. “I stopped opening my statements months ago. It’s impossible to understand what they are charging me or why.” It’s due to a common tactic used by other merchant service providers. They make […]

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The Trouble with Gift Cards

Hey, It’s no secret that gift cards are a great way to keep customers coming through the door and it’s no secret that keeping track of gift cards can turn into a living nightmare. From tracking the cards that have been issued to waiting weeks, or sometimes months, for cards to be delivered, it’s easy […]

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The Square tipping point

Here is an interesting situation to consider. I was talking to my friend who is an owner of a small business about card processing. “Why should I go with a company like yours, rather than just processing with Square?” The look of astonishment on my friend’s face matches the look of everyone when they hear […]

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Get the liquor quicker

While swiping a customer’s card a third time and apologizing for his slow software system during checkout, the owner of a liquor store realized it was time to find something to replace the PC based software he bought over a decade ago. He winced at the thought of how expensive this would end up being […]

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Credit Card Terminal Roulette

“This stupid thing never stays charged. Sorry, it will just be a minute.” This is a familiar situation that food trucks all over the country experience every day. The standard wireless terminals have a short life. They need to be replaced every couple of years, sometimes more frequently, due to bad cell reception, poor battery […]

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Fishing with Uncle Jim

I had heard fly fishing was fun and relaxing, so I gave it a go. “This isn’t fun at all, people actually like to do this?” It’s exactly what I thought about fly fishing that first afternoon. My line was upstream, downstream, caught in a tree, wrapped around my waders and now the hook was […]

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Wait for it…

Me: “If we could set this up to work like you wanted, what would it look like?” CFO: “I would want 3 things. 1. All the locations would have the same statement format. We spend three weeks a month trying to figure out how to make sense of the 53 different formats we get now, […]

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