The Confusion of Transparency

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Consider this the next time you are talking to a new prospect, it’s something we hear from business owners all of the time.

“I stopped opening my statements months ago. It’s impossible to understand what they are charging me or why.”

It’s due to a common tactic used by other merchant service providers. They make their merchant statements long, detailed, and confusing. They disguise this as “transparency” by listing out every transaction as an individual line item. They will list out the card brand and type, but not the interchange cost nor amount of the transaction. On the right side of the page, the merchant sees relatively small fees – $0.39, $2.21, $0.76, etc. Not showing the actual rate makes the information useless. The merchant sees pages and pages of this every month, until they get frustrated and throw their hands up thinking this is just the way the industry works.

Boy, are they wrong.

We understand that it is important that business owners have peace of mind that what they pay monthly for credit card processing is what they agreed to. Our statements are easy to read and understand. If the merchant has questions, they can call our office and speak to our local support staff and get assistance understanding exactly what the fees are by a support team that has decades of industry experience.

This consultative approach is a big part of why our average merchant has been with us for 56 months (compared to the industry average of 15 months). That’s an extra 41 months of residuals compared to the other guys.

You’re on the FFUSA team! You have about 100 years of combined record-setting experience just a phone call away – we’ll help you strategize, target, close deals and get to the point where you have a solid income that takes little time to maintain.

Call us, we’re here for you.

The FFUSA Team

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