Entrepreneur’s Math

Here is a story from our CEO and founder John Eliason about a lesson he was taught and changed his whole outlook: “John, what you’re missing is the math.” I eyed Jim suspiciously because I’ve always been a pretty quick study at math. I doubted I was missing anything....

Pulling 2.25 Years of Profit from 1

Hoisting the 3-gallon water bucket out of the raging river, up and over the rocky cliff-side, our back muscles were burning and arms straining from all the weight. I thought, “This is a lot heavier than we expected and we have how many more buckets to go…? I’m...

Views Most Never See

Hey, Slogging through the deep snow, ice forming from my breath on my scarf, legs on fire, lungs burning as I stretched to make it to the top of the hill. It has just snowed about 18” and it was a winter wonderland. A buddy told me about a cross-country ski hill not...
Who’s Got Your Back?

Who’s Got Your Back?

When you are 7 miles in, hanging on by a thread and need a hand up and over an unexpectedly difficult obstacle, whose hand do you want to help you? One that is unafraid, experienced and strong.. or someone else? FFUSA is staffed locally and made from tough,...

The Confusion of Transparency

Consider this the next time you are talking to a new prospect, it’s something we hear from business owners all of the time. “I stopped opening my statements months ago. It’s impossible to understand what they are charging me or why.” It’s due to a common tactic...

The Trouble with Gift Cards

Hey, It’s no secret that gift cards are a great way to keep customers coming through the door and it’s no secret that keeping track of gift cards can turn into a living nightmare. From tracking the cards that have been issued to waiting weeks, or sometimes months, for...

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