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Case Study: The Crashing Car Wash

Here is a great example of why understanding a merchant’s problems is always the best starting point: “I don’t care what your rate is, my problem is this &#!% automated system I’ve got keeps crashing. On any Saturday morning I can get ten cars lined up at a time, and that’s great. Until the system […]

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“It’s a no brainer!”

Here is a great example of how the Giveback™ can make a sale, and future sales, a lot easier: Yep, that’s what she said, and she was right. I had just presented the Giveback™ program to the non-profit a merchant had chosen. It was a local Rotary Club that had found themselves in a familiar […]

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Case Study: The Tiny Tippers

Here is an interesting situation that we think can help get you more business. It is an interaction we had with a merchant about what they like and didn’t like about their current card processing system: Waitress: “The problem is our customers are cheap.” Advisor: “What???” Waitress: “Yeah, they’re terrible tippers. Where I worked before […]

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What’s faster, starting at the START or starting at the FINISH?

Most of the world starts where they’re told, yet 90% of people find it easier to start at the end and go backwards. Try it yourself. ​ This also happens to be the same way that Warren Buffet and Charlie Munger look at business and together they’re some of the richest people in the world. […]

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It Feels Good To Be That Guy

10 years ago Brian wrote his first account, it was a Restaurant called Martini’s. No big deal, he made a few dollars on the set up, but it was the one action that set everything into motion. 811 hundred accounts later he’s at our office, sees the recruiting ad we’re running on Facebook and says, […]

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Organic networking, 3 deals and a $15,000 discount

I like motorcycles – and last fall when I brought my bike in to get it ready for winter I asked the guy, “Hey I appreciate the work you do on my bike, I’d appreciate you allowing me to return the favor and letting me see if I can help you with your card processing. […]

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The Ridiculousness of Pushing Smarter

Isn’t it interesting that when people say you should “work smarter” you usually end up just working harder, with no real escape in sight. When you do find a better way you realize it’s simple and it was right there in front of you all along. We invite you to take a look at how […]

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What’s Better Closing 3:5 or 1:50?

When you’re referred to someone, or they’re referred to you, we see close rates of 3:5. When you cold call, canvas, whatever you want to call it, you’re lucky to get 1:50. Which do you prefer? It becomes an issue of where to spend your time. Ah, but how to get referrals, that’s the question. […]

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Communicationlessness

Thought you’d find this cartoon clever. Yikes! That’s not the time to miss an email, yet it happens so often. We see it all the time, the time it takes to email, text and then the likelihood that it’s missed or misinterpreted leaves way to much to chance on anything important – or important to […]

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Re-aiming Your Energy

If you were on our team you’d be in a 90-minute live workshop Monday morning adding one more cog to your machine. FFUSA short story: When we were building and testing and testing and building for the easiest way to create and maintain a portfolio of recurring income we found a few cogs that just […]

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