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Brand & Media

The First Financial brand kit.

Logos, color, and type for press, partners, and anyone building alongside First Financial USA. Grab the whole kit, or download individual assets below.

Download brand kit (.zip)
Logos & icon

The marks

The First Financial mark is a halftone spark of red dots. Below it sits with the wordmark exactly as in the site header, on its own, and as the app icon.

First Financial logo
First Financial logo, reversed for dark backgrounds

Primary logo

The spark mark with the First Financial wordmark, exactly as in the site header. Wordmark outlined to paths — self-contained, no font needed.

SVG SVG reversed
First Financial
First Financial

Mark

The spark on its own — avatars, app tiles, tight spaces. True vector.

SVG
First Financial USA
First Financial USA

App icon

Favicon and touch icon for browser tabs and home screens.

SVG PNG Apple touch
Colors

The palette

Click any swatch to copy its hex. The full set ships as palette.css in the kit, or grab it on its own.

Download palette.css

Brand red

Burnt umber

Surfaces

Ink

Typography

The typefaces

Two open-source variable faces, self-hosted. Sora sets display; Inter sets everything else.

Sora

Display — hero, section headings, the wordmark. Variable, OFL.

woff2 OFL license
  • 400 Regular — Built for merchants, partners, and nonprofits.
  • 500 Medium — Built for merchants, partners, and nonprofits.
  • 600 Semibold — Built for merchants, partners, and nonprofits.
  • 700 Bold — Built for merchants, partners, and nonprofits.

Inter

Body & UI. Variable, OFL. ss01 stylistic set on throughout.

woff2 OFL license
  • 400 Regular — Built for merchants, partners, and nonprofits.
  • 500 Medium — Built for merchants, partners, and nonprofits.
  • 600 Semibold — Built for merchants, partners, and nonprofits.
  • 700 Bold — Built for merchants, partners, and nonprofits.
Usage & press

Using the brand

Do

  • Keep clear space around the logo equal to the height of the mark.
  • Use the mark on its own where space is tight; pair it with the First Financial wordmark for the full logo.
  • Reserve brand red (#E11623) for emphasis and calls to action.

Don’t

  • Don’t recolor, stretch, rotate, or skew the logo.
  • Don’t add shadows, gradients, or outlines to the mark.
  • Don’t set body copy in brand red or place the mark on a busy photo.

About First Financial USA

First Financial USA, Ltd. is a merchant-services company and a registered Independent Sales Organization of Wells Fargo Bank, N.A. Beyond payment processing, First Financial runs the Giveback — turning a slice of the processing fees merchants already pay into donations for nonprofits, at no added cost — and the Freedom Challenge partner program. Based in Medina, Minnesota.

Press & brand inquiries: press@ffusa.com