Everyone says "build an email list." But the way most people do email marketing actually hurts their business.
Here's what works instead for consultants and franchise builders.
In this video, we start with a real scenario — a consulting business wondering if they should send monthly newsletters — and explain why the generic "email marketing is essential" advice misses the point. We cover how to use email to get people to call you (not just read you), how to semi-customize messages for different target types without writing 50 versions, how referrals from existing clients beat any email campaign, and why you don't want your customers shopping around.
TIMESTAMPS:
0:00 — Should You Send a Monthly Newsletter?
2:34 — Using Email to Generate Calls, Not Clicks
5:08 — Semi-Custom Messages for Different Targets
7:42 — Why Referrals Beat Email Campaigns
10:16 — Don't Give Your Customers a Reason to Shop
Start your Freedom Challenge: https://ffusa.click/f22
#emailmarketing #franchise #salesstrategy #passiveincome #marketingtips
Here's what works instead for consultants and franchise builders.
In this video, we start with a real scenario — a consulting business wondering if they should send monthly newsletters — and explain why the generic "email marketing is essential" advice misses the point. We cover how to use email to get people to call you (not just read you), how to semi-customize messages for different target types without writing 50 versions, how referrals from existing clients beat any email campaign, and why you don't want your customers shopping around.
TIMESTAMPS:
0:00 — Should You Send a Monthly Newsletter?
2:34 — Using Email to Generate Calls, Not Clicks
5:08 — Semi-Custom Messages for Different Targets
7:42 — Why Referrals Beat Email Campaigns
10:16 — Don't Give Your Customers a Reason to Shop
Start your Freedom Challenge: https://ffusa.click/f22
#emailmarketing #franchise #salesstrategy #passiveincome #marketingtips
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