Stumbling through the dark, in a foreign hotel room, I was desperately looking for the bathroom in the most serious way. Green around the gills was putting it lightly. As I heaved my guts out, and continued to do so until I nearly turned myself inside out, I realized what must have happened… dinner. We were the first in the restaurant for dinner, maybe we were the only ones who didn’t realize this wasn’t the place to dine?

We’d sat at the sushi bar because we just wanted to make this a simple affair and head out. The chef had created a few free pieces for us to try. It wasn’t really what I was looking for, but it looked good and free sounded good, so we gobbled a few down and then ordered what we wanted.

The food we ordered was far better than the free and as I hugged the cool white porcelain I knew what made me sick – it was the free stuff.

We see the same in the merchant services business. Of course “free terminals” sounds good, but it can come with hooks, catches and unexpected things that may make you feel sick.

What’s better is what fits your merchant better. Thinking beyond free and into what they’re really looking for is the place to start – what is it they really want? Chances are that the free version isn’t it, but what you get by being intentional likely saves you time, saves you steps and increases your speed.

If you’re not sure how to find this with us, look at the Sideways Sales Piece, it’s actually a discovery tool that will help you get exactly what you need.

You’re on the FFUSA team! You have about 100 years of combined record-setting experience just a phone call away – we’ll help you strategize, target, close deals and get to the point where you have a solid income that takes little time to maintain.

Call us, we’re here for you.

Best,
The FFUSA Team

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