Sandbox

Our systems allow those who work them the freedom to pursue their dreams.

Swinging at Fat Pitches

“I only swing at fat pitches and then I swing for the fences.” – Warren Buffett Identify the fat pitch: Cold Calling Referrals Joint Ventures Run the numbers, if you have 20-40 fat pitches a month what would that do for the lifestyle you dream about...

Delivered on a Silver Platter

Delivered on a Silver Platter

Have you ever had this happen? “Hi, my banker said to contact you about getting setup for credit cards.” Imagine getting a call like that and you’re selling credit card processing. Would it make selling easier? What if it were possible to get all your sales...

Battering Ram Business

Battering Ram Business

Most people are taught to do sales like a battering ram. It’s like drawing out a football play where you just crash into each other you don’t get anywhere. Why do they teach it that way? Because its easy to teach and easy to understand. It’s the same way in...

Entrepreneur’s Math

Here is a story from our CEO and founder John Eliason about a lesson he was taught and changed his whole outlook: “John, what you’re missing is the math.” I eyed Jim suspiciously because I’ve always been a pretty quick study at math. I doubted I was missing anything....

Pulling 2.25 Years of Profit from 1

Hoisting the 3-gallon water bucket out of the raging river, up and over the rocky cliff-side, our back muscles were burning and arms straining from all the weight. I thought, “This is a lot heavier than we expected and we have how many more buckets to go…? I’m...

Views Most Never See

Hey, Slogging through the deep snow, ice forming from my breath on my scarf, legs on fire, lungs burning as I stretched to make it to the top of the hill. It has just snowed about 18” and it was a winter wonderland. A buddy told me about a cross-country ski hill not...

Who’s Got Your Back?

Who’s Got Your Back?

When you are 7 miles in, hanging on by a thread and need a hand up and over an unexpectedly difficult obstacle, whose hand do you want to help you? One that is unafraid, experienced and strong.. or someone else? FFUSA is staffed locally and made from tough,...

The Confusion of Transparency

Consider this the next time you are talking to a new prospect, it’s something we hear from business owners all of the time. “I stopped opening my statements months ago. It’s impossible to understand what they are charging me or why.” It’s due to a common tactic...

The Trouble with Gift Cards

Hey, It’s no secret that gift cards are a great way to keep customers coming through the door and it’s no secret that keeping track of gift cards can turn into a living nightmare. From tracking the cards that have been issued to waiting weeks, or sometimes months, for...

The Square tipping point

The Square tipping point

Here is an interesting situation to consider. I was talking to my friend who is an owner of a small business about card processing. “Why should I go with a company like yours, rather than just processing with Square?” The look of astonishment on my friend’s face...

Get the liquor quicker

Get the liquor quicker

While swiping a customer’s card a third time and apologizing for his slow software system during checkout, the owner of a liquor store realized it was time to find something to replace the PC based software he bought over a decade ago. He winced at the thought of how...

Our reason for being:

A Place To Grow

FFUSA Core Values:

Conscientious
Play to WinWin
Encouraging/Cheerleader/Coach
Problem Solving
Always getting better

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We’re the happy place where software and payments thrive / meet.

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